"But first let me take a step back and explain my disenchantment with the
currently-ubiquitous form of disruption, Clayton Christensen’s notion
of
disruptive innovation. Christensen is a professor of business
administration at the Harvard School of Business, describing himself as
the “World’s Top Management Thinker.”
1 His webpage defines
disruption as “a process by which a product or service takes root
initially in simple applications at the bottom of a market and then
relentlessly moves up market, eventually displacing established
competitors.”
2 Karl Ulrich, Vice Dean of Innovation at the
Wharton School of Business, situates the process in the realm of
discourse, noting that the chief requirement is that incumbents are
unable to respond.
3 In other words, the criterion of
disruption is the silencing of competitors. This concept has been taken
up eagerly by academics: The 2014 annual Educause meeting focused on the
topic; Utah State University offers a prize in disruption case-study
writing; institutions all across the country offer classes on disruptive
innovation."
http://www.disruptingdh.com/the-rhetoric-of-disruption/